They include Motorola and Samsung, along with some lower-profile handset makers that allow cellular carriers to brand their own phones.

Besides Nokia, its rivals include Samsung and Sony-Ericsson.

Other companies to feature Harrison's work as a performer and choreographer in their television advertisement campaigns include Samsung and branding agency, Big Blue Dot.

The studios also believe the Blu-ray group has more marketing firepower because it includes Sony, Panasonic, Samsung and other major consumer electronics companies.

The Blu-ray group, which includes Panasonic, Philips and Samsung, however, says that its discs have the advantage because they offer superior images, among other benefits.

Examples in Asia include Toyota, Samsung, and Bridgestone.

These include Samsung and HTC.

Support has since been expanded to include Android tablets, Windows Phone, and Samsung bada phones.

"We even had and rejected several fire-sale offers," He declined to name the companies, but analysts said they included Philips, Samsung and Lucky-Goldstar.

Some other associations include Google, Nokia, Samsung and Nasscom.