"Besides, people who buy books also buy magazines, video, audio and other impulse items."

While I was waiting my turn, my eye happened on the impulse items which are always stocked near the counter.

"That's why impulse items, like fragrances, are generally on the main floor," he said.

This would definitely be a front-table impulse item.

Mainly, they were buying impulse items like candles, lace and potpourri.

Individuals generally acquire flight insurance either at an airport - often as an impulse item - or through a travel agent.

No silly impulse items for her, either.

And, in general, he said, these consumers buy smaller impulse items, like compact disks.

"When you are selling an impulse item such as ours, you cannot overprice, or people won't buy it," he said.

Stick to the list Without a list, you'll fork over 30% more on impulse items.