The existence of these two major brands helped open up the foreign holiday market.

'This will obviously bring a whole new category of people into the foreign holiday market,' said a spokeswoman.

Mr Marcall said the reductions had not been made because the holiday market was depressed.

Not only that, but missing that holiday market is a huge blow.

The range of "club" type holidays available appealed to a broad segment of the holiday market.

The annual holiday market takes place Nov. 28 to Dec. 6.

Just as in the high street shops, the sales season in the holiday market is in full swing.

The holiday market in the UK is very competitive and the industry generally operates on quite thin margins.

The new holiday market led to a huge expansion of the resort and the need for a larger station to take the long excursion trains.

"This is a very strong holiday market," said Teresa Byrd, the new store's general merchandise manager.