Another was a global marketer who could live anywhere and now calls Belize his home.

Even highly successful global marketers often fall before local competition.

The biggest obstacle these marketers face is being blindsided by emerging global marketers.

Many years ago a global marketer of ultrasonic cleaning systems and solutions for a wide range of industries hired my firm to market its products.

"We want to be a global marketer and manufacturer of products used in and around the home and for commercial applications," he said.

The Vosene products are now marketed by Lornamead, a privately held global marketer of personal care brands.

When the respondents were asked to rank 94 well-known global marketers for effectiveness as brand managers, the Coca-Cola Company led with 77 percent.

LESS than a year before the Summer Olympics, the world track and field championships here illustrated how important the sport is to global marketers.

The consolidation, which came unexpectedly, demonstrates the growing interest among global marketers in reducing the number of agencies with which they work, seeking more effective and efficient campaigns.

Besides, Mondavi is arguably the most skillful global marketer in the business.