Other hotels waive some fees for members of their frequent-guest programs.

The big names may offer frequent-guest programs tied in with airlines.

He hopes to raise revenues by, among other things, stitching together reservation systems and frequent-guest programs.

While frequent-guest programs are not all that new, hotel operators have become more aggressive in marketing them in recent years.

Members of Fairmont's frequent-guest program get 10 to 20 percent off Virtual Bellhop's rates.

When guests board the van, they show the driver either a credit card or membership card in Hilton's frequent-guest program, which the driver then uses to register them.

Some air travelers and hotel guests are getting new rewards these days from frequent-flier and frequent-guest programs.

Although the revenue service has been monitoring frequent-flier and frequent-guest programs, it has not issued any regulations on the matter or indicated that it is thinking about doing so.

Hotels followed with frequent-guest programs that rewarded good customers with better rooms or free rooms and services.

Sheraton is allowing participants in its frequent-guest program to check in as early as 9 A.M. and check out as late as 5 P.M.