Every table receives two or three, and first-time customers often receive more.

"First drink for a first-time customer is always on the house," he said, gesturing to it.

Later she came swinging back, treating him as if he were a first-time customer.

Wireless communications vendors have learned that many first-time customers need a little help getting comfortable with new technology.

Many first-time customers found it difficult to locate the place.

I looked in the computer and found out he was a first-time customer.

And the cars do come clean, to the surprise of a first-time customer.

Online, one company offers a "starter pack" for first-time customers.

"But for a first-time customer, our software bends over backward," he said.

I was with a first-time customer when she learned she had six months to live.