A higher market price means that the executive needs fewer shares to pay those costs.

But he said that top executives did not need that knowledge.

A chief executive needs to keep the larger picture in mind, and I will do that.

That means executives need to be honest, both with themselves and with the public, about whatever took place.

"These executives don't realize that the consumer groups represent the little guy and need to be heard," the senator said.

United's executives, he said, "need to show the people they're willing to listen to us."

And much of what a chief executive needs in that business is marketing.

AN executive who is about to change careers, for example, probably needs a fairly liquid portfolio.

When the top executives themselves need heart surgery, he said, "They come to the best."

A president, or likely any executive, needs to work hard to figure out who is really giving him good advice.