One senior electronics executive said his industry was essentially playing chicken with Hollywood.

To electronics executives, all of this can mean only one thing: It's time to junk that format and start over.

To mark the occasion, the nation's electronics executives got together to toast the realization of a dream.

"We'll get rich," electronics executives seemed to think.

He has organized an informal group of electronics executives to help develop technology for his performances, which combine actors and sophisticated slide shows.

Other Japanese electronics executives say the message is clear: they need not buy an entire foreign company in order to get the most out of its technology.

Without the cooperation of broadcasters, electronics executives here say, it is unlikely such a system could be developed anytime soon.

It's not that electronics executives are simply nature lovers.

But technology and consumer electronics executives said it was far too soon to think about adopting a voluntary standard, much less legislating one.

European electronics executives say they want to avoid what happened to America's consumer electronics companies, which are now almost all foreign owned.