Such companies take risks that often cannot be easily quantified.

Or that it's benefits are not easily quantified?

As with anything that cannot be easily quantified, it is difficult to determine the point where the benefits of additional information exceed the costs.

But a tree's fiscal worth is not easily quantified.

Non-economic damages compensate injuries and losses that are not easily quantified by a dollar amount.

Well alright, but sales and production are easily quantified, you can't have measurable standards for everything.

Objective factors, on the other hand, are easily quantified and characterize an overconstrained design environment.

There is of course a cost factor in environmental management, but equally an economic return, which not easily quantified but exists none the less.

A precise physical definition of a "failed" state is not easily quantified and several working definitions are in use in the engineering community.

While general performance is an important consideration (and easily quantified), your eventual uses for the software are more important.