They are as much philosophers as they are drink makers with a curiosity for the physics behind their craft.

The moves show how both soft drink makers are working to revive sales of carbonated drinks, an enormous but largely static market.

For the soft drink makers, however, "guzzle" and "chug" are positive values.

Coke, the world's largest soft drink maker, has come to rely heavily on overseas markets for the bulk of its profits and growth.

Sue Elliott, head bartender, is chief drink maker.

Well, this was, after all, a gala for the drink makers of Suffolk County.

So far, it is drawing interest from a soft drink maker and a fast-food chain.

Pepsico is acquiring a Spanish soft drink maker and a 70 percent stake in a bottling venture for about $320 million.

Across its face, which looks like paper under glass, was a full-color advertisement for a soft drink maker.

"But that was confusing for advertisers who couldn't sell their products on line, like soft drink makers, so that was a dead end."