He said he planned to begin a print campaign, probably focused on photographs, to supplement his direct-mail efforts.

Joan Levy Gerard, the league's 1992 president, says that Mr. Signaigo was extravagant, particularly in spending $212,000 on an unsuccessful direct-mail effort to recruit new members.

To win the campaign, Mr. Nash decided that a $700,000 direct-mail effort should be undertaken by Mr. Davis's firm, the November Group, but the problem was financing it.

Because of word of mouth and a recent direct-mail effort, Mr. Salinger said, the show is selling out most weekends, but it's still tough to fill the house during the week.

I also wanted to assess whether this was the mailing list broker for our not inconsiderable direct-mail effort.

The Giuliani campaign is mounting something of a two-pronged direct-mail effort.

During this time there will also be a huge direct-mail effort aimed at high school seniors.

No wonder Terry McAuliffe, the Democrats' soft-money maestro, is emphasizing an urgent new direct-mail effort to enlist many more smaller donors.

"Politics generally is the last bastion of the last generation of technology," said Roger Craver, a leading figure in direct-mail efforts of the Democratic Party.

T. Rowe Price executives were not all that surprised by the response, though, considering what they had seen in their previous direct-mail efforts at investor education.