Big Cola is not only differentiating themselves through alternative methods of endorsement but also with being caffeine-free and having lower prices.

"I try to differentiate myself through service, but the 8a status has opened a lot of doors for me."

New products and services remain a priority, but they're placing increasing emphasis on differentiating themselves through innovation in the basics of their business models.

Vendors have sought to differentiate their products in the market through various vendor-specific features:

He was unable to differentiate the passage of time other than through the change of seasons, and each seemed to last forever.

Trip.com, in turn, would also differentiate itself through discounts and packages, often involving Cendant brands.

He said that Expedia would try to differentiate itself through more useful features and additional content, like hotel reviews.

Differentiating through the environment is important as it creates the conditions for optimal learning to take place.

In addition, with no star analysts and fewer companies or industries covered, it may be harder for brokerage firms to differentiate themselves through their research.

Signature differentiates itself from competitors through its risk based approach to managing clients' assets.