In the first six months, Maxwell developed distribution and advertising to launch the premiere issue in September, 2004.

I am an executive of a small marketing firm that has been hired to develop advertising for a political campaign I strongly oppose.

Dailymotion developed advertising on the website (display, web banners).

She was contracted by various New York City department stores to develop advertising by staging various types of publicity events.

That was a reference to the fears among agencies that consultants are usurping their role in developing brand-building advertising for clients.

Ms. Turner said the company was developing new advertising and planned to ask the drug agency to review it before the advertisement is released.

That long view may be consolation to the executives involved in developing and producing advertising on the World Wide Web.

Compounding all the problems was fare-cutting by the ferries, which developed advertising, new marketing strategies and new luxury boats to keep customers.

"This gives us the opportunity not to have to worry about some of the things that can sidetrack you from developing great advertising," he said.

Mr. Schmidt said that Google was working to develop graphical advertising and had expanded ways for marketers to promote their brands.