More and more people are thinking about design these days, says Paul Siskin, a designer based in Manhattan.

The products were conceived by designers, mostly based in London, who traveled to South Africa for inspiration.

The store, below, will carry a mix of national brands and work by designers based in the neighborhood.

Marcel Wanders, a Dutch designer based in Amsterdam, thinks so too.

"Not all carbon fiber is created equally," said Josh Deetz, an American industrial designer based in Taiwan.

Sean Tejaratchi (born c. 1971) is a graphic designer and writer based out of Los Angeles, California.

Cathy Hobbs is an American television host, interior designer and lifestyle expert based in New York City.

Meaning: the art department, where Haslam, an interior designer based in London, worked in the early 1960's.

Chrysler's awards, given each fall, started in 1993 to recognize six designers based in the United States with a trophy and $10,000.

This time, Alexandra Champalimaud, a British-born designer based in Manhattan, was hired to do a less covert job.