Now the industry is aiming at a demographic segment that it thinks might produce some newcomers: business travelers.

"The Mexican market is big and growing faster than any other demographic segment, its products are high quality and it's located in a key market."

So now, those trying to bolster appeals to the so-called mature market are increasingly portraying that demographic segment as beginning with people in their 50's.

The concept of "teenager" as a distinct demographic segment of the population was a relatively new idea at that time.

The other is what is called niche marketing, which seeks potential customers among narrow demographic segments rather than the general population.

And that high percentage holds true, no matter what demographic segment of the population you were to examine.

But what prevents a publisher from changing the content for different demographic segments?

The ability to aim at demographic segments is also one of the advantages of paid television advertising.

Used by marketers to target specific demographic segments.

Or if it appeals to a demographic segment in fashion with advertisers.