This produced a lively discussion about customer perceptions of AEA and staff's own thoughts about our future development.

The surveys suggest that customer perceptions of the quality of service are partly based on whether they think they are getting a good deal.

The methods to reduce 'cannibalization' are general marketing practices such as: dedicated distribution channels, different image and customer perception of the brands, pricing, separate regional presence etc.

This enables an integrated communications approach where consistent messaging across multiple media create a customer perception.

Positioning is however difficult to measure, in the sense that customer perception on a product may not tested on quantitative measures.

Routine transactional surveys after delivering the customer experience are important for an organization to measure customer perceptions of service.

In other cases they represent a major repositioning in reaction to a market shift and an awareness of customer perceptions.

You will also need to create a flexible strategy that can respond to changes in customer perceptions and demand.

Analysts say the new Honda Civic, introduced in September, shows how costs can be cut without hurting customer perceptions of quality or luxury.

A first variation on this theme will be product segmentation based on customer perceptions of "value for money".