As a result, an important distinction was made between the attention-getting power of the creative execution and how well "branded" the ad was.

Theoretically, the creative execution will more closely address the consumer's concerns and desires.

"Regardless of ownership or size we feel it's most important that they have great creative, phenomenal execution and stellar research."

For that reason, the creative execution of your Web site must be as powerful as any other form of marketing communications you create.

They know which questions (and answers) are of paramount importance to them in order to deliver a high-quality creative execution.

Firstep applies the methodology to a selling proposition before moving on to creative execution.

"The key is execution, brilliant creative and making sure we connect with customers."

"The best research and strategic thinking in the world is absolutely worthless without a creative executions of similar stature," Steel said.

He added, "Whether or not the creative executions deliver against the strategy may be another question."

"But nary a one that can sit eyeball-to-eyeball with a marketing director and solve his No. 1 problem, which is creative execution."