The strategy is built around the notion of redefining the creative concept.

Though creative concepts and ideas are not protected by copyright laws, the unique expression of the idea is.

They were asked to present creative concepts that could travel beyond their borders.

This time, however, the creative concept was totally different.

With the introduction of this new creative concept, the company growth rate soared from 12% prior to the campaign to 28% following it.

Given the current fashion, people need to be conscious of it when putting together a creative concept.

The original creative concept didn't depend on the use of computers, but its execution did.

In 1824, a course in "practical business" was instituted, a creative concept during those days.

Calling Lowe's creative concept "worthwhile," he said that "consumers don't care how products work, they want them to do their job."

It's not like we have to, at the state level, come up with some creative concept that hasn't been considered before.