What about the process you use to create new products or ads?

"We really want to put our investment in people who create ads," he said.

He added that marketers use this code to create memorable ads.

Several large agencies have made changes among their staff members responsible for creating ads.

"It really becomes easier to create ads for an area like that."

The practitioners often create political ads that include striking copy.

Services to create ads that offer multimedia advertising are available.

However, because they are usually put forward as essentially rules for creating ads, it is probably best to discuss them in this chapter too.

"Things have changed dramatically - a small agency can create ads, but my clients now want research and other services."

The two later created ads for the popular Commodore 64 personal computer.