And industry experts say consumers will always shop for new, interesting products.

So many players have entered this market that consumers can shop around.

"We are simply suggesting that consumers should shop around, given the wide range of prices," he said.

The site also describes how consumers can shop and compare prices.

The company does not make this disclosure to consumers shopping on its Web sites.

As a consequence, advocates say, consumers do not shop around, and end up with higher charges.

It wants the Government to run the tests and publish the results, to encourage consumers to shop for safety.

And with more than 100 companies offering "800" service, consumers should shop carefully among the competing offers.

And now, for the first time, many consumers are shopping for a card that will charge them a lower rate.

And now street-wear consumers here shop like their Japanese counterparts.