Most consumer packaged goods companies use sales volume to determine how much they pay for in-store advertising.

For now, Nielsen is sticking to large consumer packaged goods producers as its main market.

Its sector specific teams cover the consumer packaged goods, financial services, automotive, B2B, technology and media and communications industries.

That consumer packaged goods companies should treat the launch of new products as a separate phase of product development.

The consumer packaged goods (CPG) industry extensively uses this method, and it is now being adopted elsewhere.

But consumer packaged foods companies are drawing many more customers to their Web sites than in the past.

Softness in consumer packaged goods advertising in women's magazines was cited as the main cause of the decline.

By the year 1967, 84% of large consumer packaged goods manufacturers had brand managers.

Today, more than 2,800 consumer packaged goods companies offer coupons for discounts on products.

Coupons are usually issued by manufacturers of consumer packaged goods or retailers, to be used in retail stores as part of a sales promotion.