The site owes a debt to consumer marketers in more ways than one.

Two consumer marketers said yesterday that they would change agencies.

Two consumer marketers said yesterday that they had consolidated their accounts.

Three consumer marketers have changed agencies on their accounts.

"In the last 10 years, our programs with consumer marketers have expanded dramatically."

Three consumer marketers have named agencies already on their rosters to help market new products.

Two consumer marketers have made changes on their accounts after reviews.

Two large consumer marketers made changes yesterday in their agency rosters.

There is also potential among government agencies and retailers, along with consumer marketers, he said.

Even consumer marketers who can sell their products to anyone are exploiting the newer techniques.