Probably the most important one is that the consumer knows what he has.

Because if consumers know that the price of oil is never coming down, they will change their behavior.

But it's also possible that consumers simply don't know they could do better.

Only in this way can we be sure that consumers know what they are getting for their money.

One issue is whether consumers would even know what they are eating.

American consumers, however, usually do not know where the fish in their markets comes from.

That way, British consumers will know exactly what they are getting.

Not all that many consumers knew the difference between one Chinese place name and another.

But how am I as a consumer to know if a particular food is healthy?

However, it is important that consumers at least know what they are actually eating.