These are products that consumers cannot evaluate just by looking at specifications.

Search goods, such as electronics, are products that consumers can evaluate according to their specific attributes before purchase.

The F.D.A. itself offers useful advice to help consumers evaluate pharmacy sites.

Helps consumers evaluate what to expect in today's mortgage market.

But like buying any service, consumers should carefully evaluate claims and quality for a private school.

A consumer can judge or evaluate the extension product with his or her category memory.

Q. How does an individual consumer evaluate this?

Unit pricing enables the consumers to rationally evaluate the most economic package size and brand.

According to reference-dependent theories, consumers first evaluate the potential change in question as either being a gain or a loss.

There are also "anti-quackery" web sites, such as Quackwatch, which help consumers evaluate particular claims.