The guiding idea is to set aside the consumer data and learn to think of a brand as "a character."

What is the status of the consumer data collected during this test?

Drivers get car insurance recommendations without selling consumer data to multiple lead buyers.

The commission's decision comes as the agency has stepped up its investigation of major Internet companies over their use of consumer data.

But the raft of mildly encouraging consumer data suggests the economy has not entered a free fall.

This was the first time the bar association had fined a university for "reporting inaccurate consumer data."

Marketing based on consumer data also enabled effective grassroots organizing through the website.

They said they would share some consumer data about buying e-books.

For Web 1.0 business model, companies stored consumer data on portals and updated them regularly.

The action comes as the agency has stepped up investigations of several major Internet companies over their use of consumer data.