Figure 4-In this market, consumers care more about access to critical features.

"This is an issue consumers care about," he said today.

The consumer doesn't care if all the computers were made on the same production line.

Do the people at West really believe that consumers care one bit about "current industry standards" or even "federal law"?

"The American consumer basically couldn't care less about the dollar," he said.

It turns out American consumers don't really care about the source.

The bottom line is that consumers care about how and where their products are made.

American consumers want cheap pork and don't care how they get it.

Security systems are bound to get better, experts say, but the question will be whether consumers care enough to use them.

That depends on how much consumers care about the issue.