For our editors, the debate begins; is Caliber's affordability and clever packaging enough to challenge other vehicles in the compact car class?

Might not his approach be rooted in a basic insecurity about the worth of objects, implying that they have no communicative power without clever packaging?

But it would be a mistake to conclude that clever packaging is always a ruse to conceal an inferior product.

As we've come to expect from the i10, you need to look beyond basic equipment levels and appreciate instead its clever packaging.

Overall the Mini represents some very clever packaging which has often been imitated but has never been bettered.

Yet blockbusters (sometimes a case of clever packaging of familiar material) can also turn into surfeit.

Mr. Frank's fortune is a testament to the power of consumer marketing and clever packaging in the liquor business.

Gerry Thomas, who designed clever packaging for a frozen meal and called it the TV dinner, died on Monday in Phoenix, Ariz.

She should thank her record company, because with clever packaging - videos, print ads, radio play - it has created an image for her that will survive her live shows.

This mainstream media subversion," he writes, "is accomplished through careful and clever packaging.