The rate base for 2007 - the circulation guaranteed to advertisers - is 425,000, increased from 400,000 last year and 300,000 in 2005.

The current rate base, the circulation guaranteed to advertisers, is 150,000.

The magazine's rate base - the circulation guaranteed to advertisers - has more than doubled since 1991.

At the beginning of 1995, though, the magazine raised its rate base, the circulation guaranteed to advertisers, by 10,000, or 1.6 percent, to 650,000.

TV Guide will cut its rate base, the circulation guaranteed to advertisers, for the second time in eight months.

He added that the circulation guaranteed to advertisers was 150,000 for its first issue.

Last year, the magazine twice increased its rate base - the circulation guaranteed to advertisers - bringing it to 800,000 from 725,000.

It also increased the circulation guaranteed to advertisers to 500,000 from 450,000.

The circulation guaranteed to advertisers is now 550,000, down 50,000 from the Murdoch days.

Now, a year later, Lucky is a business, with a rate base - the circulation guaranteed to advertisers - of 750,000.