Last year, 15 percent of all cellular customers switched carriers, he said, and in most cases, they got new telephones.

The cellular customer you are trying to reach is currently not answering.

Motorola projects an elite 2 percent of 100 million global cellular customers by 2000.

And the number of cellular customers rose 47 percent from a year ago to 1.67 million.

Further, cellular customers increased to 2.2 million from 1.6 million a year earlier.

The number of cellular customers jumped 40 percent last year, to 33.8 million, the association said.

With 10 million American cellular customers today, industry executives say the dynamics of marketing are now shifting.

The company said it added 53,000 cellular customers in the quarter.

A typical cellular customer now pays about $100 a month.

The trade group said the 1992 second-half level of cellular customers was up 24 percent from 8.9 million in the first half.