His 2008 campaign message does not seem to resonate as it used to.

"I am making the environment the single most prominent part of my campaign message," he said in an interview this week, speaking slowly and carefully.

In the end, the Governor's campaign message proved to be a particular problem.

He knew from experience that his campaign message, like most advertising, should be short and punchy.

The key campaign messages seemed to be more point scoring between people in an elite club.

I answered the questions as best I could and moved on to the campaign message.

Mr. Barry's campaign message was based on his personal redemption.

His big-government-is-bad campaign message is in tune with the political times.

Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages.

Now that the election is over, odds are you do not want to see another campaign message ever again.