The campaign will carry the theme "Ready to move up?"

The campaign carries the theme "The small car that thinks big."

So the campaign, with a budget of $2.2 million, carries the theme "What makes you happy?"

All told, the campaign carried into the new year only about $9.7 million of the $41 million it raised in 2003.

That's why the campaign carries the theme "The feel of smart design."

A campaign without the character carries the theme "Get the door.

The $50 million campaign, intended to show how families are brought together by cooking and eating at home, carries the theme "Let's make something good."

The campaign carries the theme "Built to last"; let's hope it isn't.

It didn't hurt that the campaign carried the whiff of controversy.

The campaign, part of a $20 million program to reach consumers, carries the theme "Opening doors."