If there was a way to spread the word virally instead of buying ads, I would.

The hard part was buying enough ads, but once you did that, victory could be declared.

They buy ads on the floor of the cereal aisle.

A company generally buys ads, often with different messages, on all the holes of a course.

But both sides said political parties would not use soft money to buy ads on their behalf.

In addition, the campaign bought ads to run on cable statewide, worth about $69,000.

"My reporters complained some sources turned them down for interviews, saying they didn't have money that week" to buy ads, he said.

The management slate will buy ads with company money, while the insurgents spend their own cash.

"His style of selling, which is to just demand that people buy ads, doesn't really fit the current market very well."

They want donations to buy ads, not to pay for a salary.