Mr. Herzog said he would try to finesse the distance between risky ideas and broadly appealing programs.

It is a big (36 minutes), rather meandering work, full of tart incisiveness and broadly appealing passages that don't quite cohere.

Many others face a host of obstacles as they seek to evolve from modest semiprofessional institutions into serious and broadly appealing ones.

It is a fine, unpretentious strategy, one that often results in food that is familiar enough to be broadly appealing but different enough to excite.

Like a declared candidate, a political star, if he wants to remain broadly appealing, cannot afford to court controversy and enemies.

Whether such deals lead to more broadly appealing star attractions remains to be seen.

Gov. George Pataki offered New Yorkers a broadly appealing menu of promises yesterday on education, the environment, gun control and reform of state drug laws.

The menu is broadly appealing, offering composed salads, upscale sandwiches and carefully calculated entrees.

But Jewishness no longer reads as funny, in a broadly appealing way.

Janet's books, scholarly yet broadly appealing, are published by Knopf.