Love and Mayo both said there were black listeners, and now the stations had to focus on that audience.

He said most black listeners wanted "a slicker city sound."

But, he said, "according to audience requests, from both black and white listeners, radio stations should be playing more rap music."

This music appealed to black listeners who no longer wished to be identified with "life down home."

The station's format, directed mainly at black listeners, features urban-contemporary music.

It is running on radio stations aimed at black listeners.

In the 1960 King lost importance for black listeners but could reach the white music fans.

"Blues" became a code word for a record designed to sell to black listeners.

Early fusion, in its commercialism, was a way to regain jazz's lost audience, particularly black listeners who had drifted away.

It was the first station in that city to target black listeners.