Rather, its goal is to teach and promote the responsible use of beverage alcohol by those who choose to use it.

Concerns exist that irresponsible advertising practices or "pushing the envelope" with audience composition may lead to permanent legislation governing the advertising of beverage alcohol.

Tobacco lobbyists are using every political argument they can to pass the tax off onto beverage alcohol generally and liquor in particular.

Diageo called Seagram's business "a logical extension to our focus on beverage alcohol."

In it, Mr. Tower promised he would "not consume beverage alcohol of any type or form" if he were confirmed for the Pentagon job.

It is responsible for managing the importation, sale and distribution of beverage alcohol within the province.

All forms of beverage alcohol should be judged by the same criteria.

However, it is illegal to distill beverage alcohol without a license anywhere in the US.

Furthermore, the availability of beverage alcohol was seen by military authorities as good for morale and the war effort.

"Consumers are trading up at an alarming rate," said Bump Williams, general manager of global beverage alcohol consulting for Information Resources.