Mr. Heinbockel estimates that the average markup on a brand-name drug is around $10, but that it's closer to $14 for a generic.

The average markup per ticket is two or three times the box-office price.

Wine: Moderately sized selection of American labels; average markups.

It says it has an average markup of 60 percent on its used titles, which account for half its sales.

The average markup on wine in a restaurant is 300 percent.

The average retail markup on a bottle of wine in a restaurant is 300 percent [source: Bailey].

Suppose that on these thousands of liquidations the average markup over the cost would be 50 percent.

Sales of prescription drugs in all retail stores exceed $70 billion a year, Mr. Rector said, and the average markup in those stores is almost 30 percent.

The plaintiffs also said that the average markup for black and Hispanic car buyers was greater than that for white buyers with similar financial backgrounds.

New York Representative Anthony Weiner accused Goldline of overcharging with average markups of 90% to 152%.