In an attempt to encourage regular viewing habits - known in television jargon as "appointment viewing" - one-hour blocks are divided into 10-minute segments.

As part of the channel's "appointment viewing" strategy, four half-hour programs will have their premieres this week.

And instead of being on ESPN at 4:30 p.m. or 1 a.m., we'll be appointment viewing.

Levy said he pursued the Sunday afternoon time slot to provide "appointment viewing," an upgrade from the times the Braves play.

The phrase "appointment viewing" has become a mantra for programmers seeking to stand out in a world of 60 or 70 channels and thousands of shows.

Because a Mavs/Wizards pairing isn't exactly appointment viewing, though, the NBA passed on such a visit.

In a throwback to the real days of appointment viewing, "The Wonderful World of Disney" returns in November.

They kept up a weekly production schedule, and after a few months, "Red vs. Blue" had, like some dystopian version of "Friends," become a piece of appointment viewing.

The channel provides five key programming strands enabling simple appointment viewing:

The overnight Nielsen rating proved that despite Carter's skills, he is not yet a household name or a subject for appointment viewing.