Plum TV was an American broadcast television network targeted mostly to affluent viewers in the country.

Such news programs tend to appeal to better-educated, more affluent, older viewers.

In trials, the new system also seemed to favor programs targeted at younger, more affluent viewers.

It's been raining talk shows, as networks vie for younger, more affluent viewers.

Thursday nights are coveted by advertisers due to the large proportion of young, affluent viewers who tune in.

In the study, Friday Night Lights tied for the 11th most watched show by affluent viewers.

But it will give affluent viewers a foretaste of life with cable television.

Meanwhile, those same affluent viewers are more likely to watch white mainstream shows starring professionals like themselves.

And viewership among more affluent viewers was also up for February.

The more affluent multiplex viewers have given filmmakers new fiscal and artistic freedom.