As it proved with its willingness to look to cable for additional viewers, Fox has so far been innovative enough to keep moving forward.

Instead, he said, they would emphasize that sponsors were reaching additional viewers.

Episode 2 gained an additional 250,000 viewers, with 2.86m (12.7%).

The second airing brought an additional 1.04 million viewers and a 0.5 share.

There has been a tremendous increase in exposures on cable during the year, and that creates additional viewers.

An additional 129,000 viewers watched the premiere on Living's 1 hour timeshift service.

"Today" did pull in some additional viewers during the war.

It was the most-watched episode of the series in seven years, and drew an additional 2.04 million viewers (14.1%) when repeated at 10.35 pm.

In his first 9 months in the anchor chair, Pelley gained an additional 821,000 viewers.