Mr. Heller had said that Vogue readers didn't differentiate much between the editorial and the ads.

Now, in an effort guaranteed to warm the hearts of Vogue readers everywhere, a Who's Who of the American beauty industry, helped along by Vogue's editor in chief, Anna Wintour, is racing to the rescue.

That, she adds, compared with a median income of $34,034 and an average age of 30 for the Vogue reader.

And how old is the Vogue reader?

After all, the average Vogue reader is 30.

Just who is on the arm of the Vogue reader represents, if nothing else, an interesting anthropological study of men and masculinity at the beginning of the 21st century.

Mr. Bradley's ruffled dresses, often shown under chaste town coats, safely toe a line, a line that Vogue readers will recognize.

In its Business section yesterday, the Times described a proposed joint promotion by Vogue and Elizabeth Arden in which Arden sends free products to Vogue readers.

Simmons Market Research shows that the median age of the Bazaar reader - about 33 - is higher than the Vogue reader's, about 29, and the Elle reader's, 26.