The glitz of the Trump name probably won't change much for long-suffering commuters.

"The only compromise was the way the canopy had to incorporate bronze and the Trump name," he added.

It also describes the hotel as befitting of the Trump name in several ways.

Marketing potential aside, however, city planning officials say they are less impressed with the Trump name than with the building's design.

Some tenants said the Trump name attracted them to the address.

To that end, he said, the Trump name will add some leverage.

"By putting the brand on the building, I can get more rent per square foot, solely and simply because of the Trump name."

Perhaps the sequel could be a contest among investors who banked on the Trump name and bought stock in his casino company.

Too bad the casino company was the only way for investors to buy into the much-hyped Trump name.

The Trump name had come to represent something on a par with Tiffany.