Despite being an Urban, WCKX had always leaned towards a Rhythmic direction.

Although during its early days as a Urban, WCKX had always leaned towards a Rhythmic direction.

The Rhythmic direction has continued under Clear Channel's ownership.

The playlist has also shifted further towards a conventional English-language Rhythmic direction save for a handful of hurban tracks.

The station continued in its Rhythmic direction until 2004, when it shifted to a mainstream direction after KQKQ flipped to Adult Top 40.

By 1988, WXKS began to shift out of the Rhythmic direction and evolved into its current successful Top 40/CHR format.

But that would all change in August 2004 when it they flipped to mainstream Top 40, but would later evolved into a Rhythmic Top 40 direction.

Since that shift, it adopted a Rhythmic contemporary direction with emphasis on Dance-Pop tracks.

Today the station continues to dominate the Memphis Urban radio wars against KXHT, who has shifted back to a Rhythmic direction.

KZFM has been a Top 40 since 1975, but would evolve into a Rhythmic direction in the mid-1980s.