"We embrace controversy that's relevant to the consumer target," said Pat Fallon, chairman of Fallon McElligott, "not being different to be different."

Pat Fallon, chairman at Fallon, said in a statement, "We remain committed to having a vibrant presence in New York."

"We're grateful for our time with McDonald's," said Pat Fallon, chairman of Fallon McElligott.

Fallon was founded in 1981 by Pat Fallon and four other partners as Fallon McElligott Rice.

Website for Pat Fallon and Fred Senn's book, "Juicing the Orange"

Mr. Fallon ended the call by saying, "This is one day you don't want to be Pat Fallon, I bet."

Boston: Pat Fallon and Fred Senn, 2006: p. 139.

Also, the media department will now report to Mark Goldstein, president for integrated marketing at Fallon McElligott, rather than to Pat Fallon, chairman.

That has been the price of whatever success we've had," said Pat Fallon, the chairman of Fallon, "headhunters coming after our people.

The engineer threw the train into reverse but was unable to outrun the coal car, said Pat Fallon, a spokeswoman for the agency.