Retail sales of first-aid products, now about $650 million, will exceed $1 billion by 1994, said David A. Weiss, president of Packaged Facts, a market research company.

David Weiss, the president of Packaged Facts, says he believes the market is nowhere near its peak.

Fashionable Fingernails Fashion's current emphasis on femininity is reaching all the way to the fingertips, says David A. Weiss, president of Packaged Facts, a retail research firm.

As chronicled in a diaper market study by Packaged Facts, a New York research house, P.&G. devoted five years to the development of Pampers before bringing them out in 1961.

Weiss is president of Packaged Facts, a research firm that has studied both the adult and infant disposable-diaper markets.

However, Packaged Facts claims Freshpet, who entered the market in 2007, is the driving force behind the category's growth.

Businesses have tapped into a potent marketing tool by inciting a pet owner's sense of loyalty, said David Lummis, a pet market analyst for Packaged Facts.

David Weiss, president of Packaged Facts, a market-research company, predicted that Pepsi could lose as much as 5 percent of its share of the soft-drink market.

"The education curve is going to be higher," said Don Montuori, an editor at Packaged Facts in Rockville, Md.

Americans chew about $2.8 billion worth of gum every year, according to a report by Packaged Facts, a market research company.