They would hire a high-priced PR firm to put spin on the story.

Pernald worked at a PR firm for several years.

Besides, it could be very profitable: PR firms set an inflated value on their own services, and they expected others to do the same.

Their father works at a PR firm while their mother stays home to care for them.

Interesting that scum like this are using PR firms to do their dirty work these days.

PR firms try to use the new tools to send press releases, because, you guessed it, that's their hammer.

They didn't have as good a PR firm, though, because few non-specialists have heard of them.

As a PR firm they are playing the game to distance themselves from the issue, and, admittedly, it's a pretty effective technique.

The PR firm that set the whole thing up said they're just following orders.

A PR firm, for example, might have some terrific clients.