"If you're a male athlete, I think the American public wants you to look macho," said Don Coleman, a Nike representative.

The company was started as M and M Sports in 1987 when Mark Ellis and Martin Churchward were introduced by their Nike representative Ken Mallender.

Shaq meets with Nike representatives and gets a sneak peek at his latest line of footwear and visits with a special friend who is battling cancer.

He says a Nike representative asked "what it would take" to have it altered.

"He was arrogant," says Don Coleman, the Nike representative, pointing to Lewis's habitual lateness for photo shoots and promotional events.

It was introduced in 2004 after Nike representatives observed Nike sponsored track athletes training barefoot.

Six Nike representatives and the staff at the Hank Gathers Recreation Center were busy putting last-minute touches on the biggest activity of the spring.

A Nike representative tugged at his sleeve, pulling him off for a quick ad photo shoot.

When Ingo Ostrovsky, the Nike representative here, was asked why an intermediary had to be brought in, he replied, "You will have to ask" the federation.

The Nike representatives are then seen taking the boots to a mansion in London, where Didier Drogba opens the door and is told "They're fast."