About a billion components a year are produced at the sprawling Enfield facility, the site of Lego Systems' American manufacturing, marketing and distribution.

He named them the Lego System of Play.

Lego Systems, the Connecticut-based American division of Interlego, sells the bricks in this country, the toy's largest market.

Lego System celebrates its 50th anniversary.

The banner's name was changed to Lego System in 1992.

Lego System was the name used starting in 1992.

Last year, Lego System reported losses of about $105 million, its largest ever, and only the second in the company's history, after a $24.5 million loss in 1998.

Few companies take toys more seriously than Lego Systems, the Enfield subsidiary of the Lego Group, a Danish company.

A spokeswoman for Lego Systems, Shannon Hartnett, said the company was still trying to determine how many buyers of the kit were adults.

Lego Systems is having a contest to reward the best films made with MovieMaker by people 18 and under (www.lego.com /studios).