Some skeptics claim that since Journal readers are financial information seekers giving them a free magazine of luxury ads may be a waste of time.

A sampling of Journal readers found them curious, but noncommittal, about the Saturday edition.

I suspect that our readers are a bit more likely to let their eyes wander in search of interesting surprises than the more business-minded Journal readers.

Advertisers mainly interested in attracting Journal readers to their own advertiser-supported Web sites said they were happy with the Interactive Edition, however.

Murdoch covets the newspaper, but Journal readers would not tolerate it in the hands of a man who is so willing to suppress news for financial gain.

It is not clear how The Journal found that Ms. Crow was a Journal reader and had an ink-stained background to boot.

Gordon Bowen, creative director of McGarry Bowen, which developed the ads for The Journal, said the research methods for finding the Journal readers in the ads were proprietary, but he said the agency did not cull names from the paper's subscription list, which he said would have been unethical.

"Journal readers already spend more than 40 minutes a day with the paper, and anything you can do to add to that number is absolutely key."

Two special fun days have been arranged to allow all Journal readers the chance to enjoy the delights of Britain's number one theme park, Alton Towers, at a discount rate.

But most Journal readers do not spend every minute of every day following investments, unless they are investment professionals or fanatical hobbyists.