"The difference is these guys are coming at it from the traditional entertainment side, but with an Internet component."

But the show has so many elements, from being on 100 days in a row to an Internet component that is especially attractive to networks.

A. When we got started there was really no Internet component to our organization.

In past years, the Internet components of these deals were tacked on free.

Both have Internet components, each featuring five commissioned projects.

Though that group included a wide array of funds, he said, many had a large Internet component.

"I wrote something that sounded young and hip, with a slight Internet component."

And the Internet component gives you immediate, sophisticated feedback.

And its new business magazine, which is to begin publishing next year, will have a large Internet component with original content.

"Even the most complex, human-intensive services will have an Internet component."