And at HMS Partners in Columbus, Ohio, Ric Cooper was named president, succeeding Rick Milenthal, who was promoted to chief executive.

The new enterprise, 10 Worldwide, is to be formally announced today by principals of two agencies based in Columbus, Ohio: HMS Partners and Resource Marketing.

It was Mr. Beck who created the name, said Rick Milenthal, chief executive at HMS Partners, who becomes president and chief operating officer at 10 Worldwide.

HMS Partners in Columbus, Ohio, has announced an acquisition, a new division and several appointments.

Janet Guillet and Phillip Squier were named co-creative directors at HMS McFarland Drier, Miami, a unit of HMS Partners.

As chairman of HMS Partners, a $200 million ad agency, I see that reaction as an excuse.

HMS Partners in Columbus, Ohio, is acquiring Workstate in Columbus, an interactive technology agency, and merging it with Studiomotiv, HMS's interactive design unit.

HMS Partners in Columbus, Ohio, is acquiring Hallmark/Tassone, an agency with offices in Pittsburgh; Orlando, Fla.; and Tampa, Fla.

The guidelines were proposed by David Milenthal, chairman and chief executive at HMS Partners in Columbus, Ohio, which is a member of the group.

Although a letter of intent was signed, "it became clear to me at this time that we didn't have a common view for the future," said Rick Milenthal, chief executive at HMS Partners.